Awards
- Commended for IndieFab awards (Business/Economics) 2009
Overview
There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. ""World Famous"" reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. This book is filled with real-life stories and anecdotes. This inspiring book arms you with ways to command true loyalty just by being yourself...and attracting more attention to your business than ever before.
Full Product Details
Author: David Tyreman
Publisher: Amacom
Imprint: Amacom
Dimensions:
Width: 15.20cm
, Height: 1.70cm
, Length: 23.10cm
Weight: 0.382kg
ISBN: 9780814409343
ISBN 10: 0814409342
Pages: 224
Publication Date: 01 May 2009
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Out of Print
Availability: Out of stock 
Table of Contents
CONTENTS Preface ix I N T R O D U C T I O N The Obvious Choice 1 STEP 1: DARE! 9 CHAPTER ONE Dare to Stand Up and Be Counted 13 CHAPTER TWO Dare to Stand Out 18 CHAPTER THREE Dare to Be Authentically Different 24 STEP 1 SUMMARY Dare! 31 STEP 2: DISCOVER THE POWER OF THE SUPERNICHE 35 CHAPTER FOUR The Secret to Why People Buy 41 CHAPTER FIVE Demographics in 10 Minutes or Less 44 CHAPTER SIX Psychographics: Breathing Life Into Your Brand 49 CHAPTER SEVEN Putting It All Together 56 STEP 2 SUMMARY The Power of the Superniche 61 STEP 3: DEFINE YOUR DIFFERENCE 67 CHAPTER EIGHT What Business Are You Really In? 71 CHAPTER NINE What Are the Personality, Attitude, and Values of Your Brand Identity? 82 CHAPTER TEN Hip, Young Gunslingers and Rude, Obnoxious Anarchists-Three Essential, Powerful, Earth-Shattering Words 88 CHAPTER ELEVEN Creating Your Own 3-D Brand Identity 93 CHAPTER TWELVE Brainstorming Guidelines-How to Get Your Words 103 CHAPTER THIRTEEN Active List 107 CHAPTER FOURTEEN Organize, Rank, and Review 112 CHAPTER FIFTEEN The Test Drive 119 CHAPTER SIXTEEN The Playground of Your Brand 125 CHAPTER SEVENTEEN Declaring the Promise of Your Brand 140 STEP 3 SUMMARY Differentiation, the Secret Weapon 146 STEP 4: ADD VALUE 155 CHAPTER EIGHTEEN A Problem Is a Golden Opportunity 159 CHAPTER NINETEEN The Bitch Session 163 STEP 4 SUMMARY Adding Value 168 STEP 5: READY, SET, ENGAGE! 171 CHAPTER TWENTY Exercise-Putting It All Together 176 CHAPTER TWENTY-ONE Engaging Experiences 181 CHAPTER TWENTY-TWO Touch the World 187 CHAPTER TWENTY-THREE Business Ergonomics 193 CHAPTER TWENTY-FOUR Zone-Out Zones 198 CHAPTER TWENTY-FIVE The Rules of Engagement 201 STEP 5 SUMMARY Ready, Set, Engage! 206 Onward! 213 Index 217
Reviews
a book that will be inspiring and thought-provoking for any business owner or manager -- ForeWord Reviews
"a book that will be inspiring and thought-provoking for any business owner or manager" -- ForeWord Reviews
Author Information
David Tyreman built his own consultancy into a World Famous brand in the same way he's taught thousands of others to do so. His clients have included Polo Ralph Lauren, Disney, Banana Republic, Nordstrom, and many others.
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