Overview

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the ""own brand"" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of ""own brands"" and their impact on global markets.

Full Product Details

Author:   Keith Lincoln ,  Lars Thomassen
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 15.60cm , Height: 2.70cm , Length: 23.40cm
Weight:   0.455kg
ISBN:  

9780749455934

ISBN 10:   0749455934
Pages:   312
Publication Date:   03 May 2009
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of print, replaced by POD  
We will order this item for you from a manufatured on demand supplier.

Table of Contents

Chapter - 00: Introduction: the new privatization; Section - ONE: Understanding the opportunity; Chapter - 01: Private facts; Chapter - 02: Private myths; Chapter - 03: Private past; Chapter - 04: Private present; Chapter - 05: Private future; Section - TWO: Identifying the opportunity; Chapter - 06: The S&S X Global Research Report; Chapter - 07: The shopper perspective; Chapter - 08: The brand perspective; Chapter - 09: The retailer perspective; Chapter - 10: The overall perspective; Section - THREE: Retailizing the brand opportunity; Chapter - 11: For every threat there's an opportunity; Chapter - 12: The Private principles; Chapter - 13: Private principle 1: Running the risk and living the reality; Chapter - 14: Private principle 2: Retailize and be radical; Chapter - 15: Private principle 3: Tomorrow's global, social and environmental issues are your opportunities today; Chapter - 16: Private principle 4: Educate, navigate and inspire; Chapter - 17: Private principle 5: Winning 'mind shelf' is the name of the game; Chapter - 18: Private principle 6: Innovate, imagineer and involve; Chapter - 19: Private principle 7: Restore and reinvent the store; Chapter - 20: Private principle 8: Catalyse your communications and brand from till to TV; Chapter - 21: Private principle 9: Collaborate and cooperate through co-opetition; Chapter - 22: Private principle 10: Shopper solutions steal share of wallet; Section - FOUR: Retailizing the retailer opportunity; Chapter - 23: For every opportunity there's an even bigger opportunity; Chapter - 24: Retailer Private principles 1 to 5; Chapter - 25: Retailer Private principles 6 to 10; Section - FIVE: Conclusions; Chapter - 26: Realizing the opportunity together

Reviews

Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book. -- Choice

Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book.   -- Choice

Informed and informative. -- Midwest Book Review Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book. -- Choice Informed and informative. -- Midwest Book Review

Informed and informative. -- Midwest Book Review Informed and informative. -- Midwest Book Review Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book. -- Choice

Author Information

Keith Lincoln is one of the world's leading authorities on brands and global trends. He is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at INSEAD Business School and London Business School. Keith Lincoln is also author of How to Succeed at Retail and co-author of Retailization with Lars Thomassen and Anthony Aconis (both published by Kogan Page). Lars Thomassen has worked in advertising for over 30 years, most recently at BBDO, where he was involved in the development of many major global brands. He is now CEO of Walls, a leading international property developer. He has also co-authored (with Keith Lincoln and Anthony Aconis) the bestselling Retailization (Kogan Page)

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