Sales & marketing management books

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We won't bore you about how great this book is - simply look inside for yourself to find out. You obviously wish...  Read More >>

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases,...  Read More >>

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries...  Read More >>

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries...  Read More >>

Structured to link directly to the CIM syllabus, this coursebook includes a range of learning objectives, cases,...  Read More >>

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries...  Read More >>

Offers what you need to study for your CIM qualification. This work presents a range of learning objectives, cases,...  Read More >>

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Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns...  Read More >>

Written specially for the Marketing Management in Practice module by the Senior Examiner, this coursebook contains...  Read More >>

Specifically developed and written for students studying for the Marketing Fundamentals module of the CIM Certificate....  Read More >>

Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact,...  Read More >>

Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson's highly...  Read More >>

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken...  Read More >>

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Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning...  Read More >>

Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments....  Read More >>

Offers a view of what happens when the modernisation of food supply chains comes face to face with the livelihoods...  Read More >>

Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments....  Read More >>

Analyses the nature of product strategy and the management of the product life cycle, from product development to...  Read More >>

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Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the...  Read More >>

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