Marketing Fundamentals
Author:   Geoff Lancaster ,  Frank Withey
Publisher:   Butterworth-Heinemann
ISBN:  

9780080561141


Pages:   405
Publication Date:   01 July 2007
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Fundamentals


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Overview

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Full Product Details

Author:   Geoff Lancaster ,  Frank Withey
Publisher:   Butterworth-Heinemann
Imprint:   Butterworth-Heinemann
ISBN:  

9780080561141


ISBN 10:   0080561144
Pages:   405
Publication Date:   01 July 2007
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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