Marketing Communications
Author:   M D Graham Hughes, MD (Technomark Consulting Services London UK) ,  Chris Fill (Founder and Managing Director of Fill Associates)
Publisher:   Butterworth-Heinemann
ISBN:  

9780080561103


Pages:   331
Publication Date:   01 August 2007
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Communications


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Overview

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Full Product Details

Author:   M D Graham Hughes, MD (Technomark Consulting Services London UK) ,  Chris Fill (Founder and Managing Director of Fill Associates)
Publisher:   Butterworth-Heinemann
Imprint:   Butterworth-Heinemann
ISBN:  

9780080561103


ISBN 10:   0080561101
Pages:   331
Publication Date:   01 August 2007
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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