Overview

From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion. The nature and practice of these processes are central to the firm’s overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area.

Full Product Details

Author:   Michael Baker ,  Susan Hart
Publisher:   Pearson Education Limited
Imprint:   Financial Times Prentice Hall
Edition:   2nd edition
Dimensions:   Width: 19.10cm , Height: 3.00cm , Length: 24.80cm
Weight:   1.062kg
ISBN:  

9780273694502

ISBN 10:   0273694502
Pages:   560
Publication Date:   26 April 2007
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Part I The theoretical foundations Chapter 1 Competition and product strategy Chapter 2 The product in theory and practice Chapter 3 Buyer behaviour Chapter 4 The product life cycle in theory and practice Chapter 5 Product portfolios Part II New product development Chapter 6 The importance, nature and management of the new product development process Chapter 7 New product strategy Chapter 8 Idea management for new product development Chapter 9 Screening new product ideas Chapter 10 Concept development and testing Chapter 11 Business analysis Chapter 12 Product testing Part III Product management Chapter 13 Commercialization: test marketing and launching the new product Chapter 14 Managing growth Chapter 15 Managing the mature product Part IV Product elimination Chapter 16 Controlling the product line: an overview of the deletion decision Chapter 17 Reaching the decision to delete a product Chapter 18 Implementing the deletion decision Chapter 19 Reprise

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