Marketing Management in Practice
Author:   Professor John Williams (University of Cambridge) ,  Tony Curtis (University of Plymouth Business School)
Publisher:   Elsevier Science & Technology
ISBN:  

9780080561226


Pages:   387
Publication Date:   01 July 2007
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Management in Practice


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Overview

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Full Product Details

Author:   Professor John Williams (University of Cambridge) ,  Tony Curtis (University of Plymouth Business School)
Publisher:   Elsevier Science & Technology
Imprint:   Elsevier Science & Technology
ISBN:  

9780080561226


ISBN 10:   0080561225
Pages:   387
Publication Date:   01 July 2007
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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