Fashion Marketing: Contemporary Issues
Author:   Tony Hines ,  Margaret Bruce (University of Manchester UK)
Publisher:   Butterworth-Heinemann
Edition:   2nd Revised ed.
ISBN:  

9780080468174


Pages:   349
Publication Date:   19 January 2007
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Fashion Marketing: Contemporary Issues


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Overview

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Full Product Details

Author:   Tony Hines ,  Margaret Bruce (University of Manchester UK)
Publisher:   Butterworth-Heinemann
Imprint:   Butterworth-Heinemann
Edition:   2nd Revised ed.
ISBN:  

9780080468174


ISBN 10:   0080468179
Pages:   349
Publication Date:   19 January 2007
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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