Overview
If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: • Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders. This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.
Full Product Details
Author: Catherine Seda
Publisher: Pearson Education (US)
Imprint: New Riders Publishing
Dimensions:
Width: 22.70cm
, Height: 1.20cm
, Length: 17.90cm
Weight: 0.358kg
ISBN: 9780321496591
ISBN 10: 0321496590
Pages: 224
Publication Date: 02 March 2007
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
You should pounce on Cat's book. This is a timeless guide through the jungle of online marketing and PR. ~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity--from the search engines and the media--that can last a lifetime on the web. ~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview. ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today
You should pounce on Cat's book. This is a timeless guide through the jungle of online marketing and PR. ~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity-from the search engines and the media-that can last a lifetime on the web. ~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview. ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today
You should pounce on Cat's book. This is a timeless guide through the jungle of online marketing and PR. ~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity--from the search engines and the media--that can last a lifetime on the web. ~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview. ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today
Author Information
12-Year Internet Marketing Veteran Catherine is author of the best-selling book Search Engine Advertising, Dean of LA College International, and columnist for Entrepreneur magazine. Her revolutionary approach to Internet marketing enables entrepreneurs and large corporations to increase their business in 30 days or less. Get her free “Top 10 Internet Marketing Mistakes” report at www.CatherineSeda.com.
