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OverviewDesigned specifically with revision in mind, the ""CIM Revision Cards"" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned, this title is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information. It accompanies the ""CIM Coursebook"" and MarketingOnline website to provide a complete suite of products to support the CIM qualifications. Full Product DetailsAuthor: Marketing KnowledgePublisher: Taylor & Francis Ltd Imprint: Butterworth-Heinemann Ltd Dimensions: Width: 10.20cm , Height: 0.80cm , Length: 15.20cm Weight: 0.122kg ISBN: 9780750667692ISBN 10: 0750667699 Pages: 104 Publication Date: 01 November 2005 Audience: College/higher education , Tertiary & Higher Education Format: Spiral bound Publisher's Status: Out of Print Availability: Awaiting stock ![]() Table of Contentsmodels of ,arketing; marketing contexts; Strategic MArketing activitites; Plans and planning processes; The role of strategic Marketing; Space analysis; Business intelligence; Role of information technology; KAM; Life cycle analysis; Effective customer orientationReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |