Managing Marketing Performance
Author:   Marketing Knowledge
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750667685


Pages:   127
Publication Date:   21 October 2005
Format:   Spiral bound
Availability:   Awaiting stock   Availability explained


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Managing Marketing Performance


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Overview

Designed specifically with revision in mind, the ""CIM Revision Cards"" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned, this title is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information. It accompanies the ""CIM Coursebook"" and MarketingOnline website to provide a complete suite of products to support the CIM qualifications.

Full Product Details

Author:   Marketing Knowledge
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 10.20cm , Height: 1.10cm , Length: 15.20cm
Weight:   0.159kg
ISBN:  

9780750667685


ISBN 10:   0750667680
Pages:   127
Publication Date:   21 October 2005
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Spiral bound
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Preface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control; Appendices, Index

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