Overview
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. Packed full of ideas and information on all aspects of marketing, this book will help you to: make decisions about where to practice and how to manage your business; prepare promotional materials; from brochures and business cards to leaflets and newsletters; decide where to advertise; in newspapers, magazines, newsletters and other publications; use the internet and on-line directories to your advantage; develop working relationships with local organisations, groups, societies and retailers; consider the value of offering discounts, vouchers, free consultations, open days and other promotions. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Full Product Details
Author: Steven A. Harold
Publisher: Little, Brown Book Group
Imprint: How To Books Ltd
Edition: 2nd Revised edition
Dimensions:
Width: 15.30cm
, Height: 1.20cm
, Length: 23.40cm
Weight: 0.399kg
ISBN: 9781845280765
ISBN 10: 1845280768
Pages: 176
Publication Date: 25 November 2005
Audience:
General/trade
,
General
Replaced By: 9781845284497
Format: Paperback
Publisher's Status: Out of Print
Availability: Out of stock
Reviews
'If you are serious about being a professional Complementary Therapist and would like a 'How to' guide for establishing and building a successful practice then get yourself a copy of this book now.' Linda Stewart, www.holistic-business.com 'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' International Therapist 'It is no good being the most effective therapist in the world if you don't tell the world that you exist.' Steven A. Harold
'If you are serious about being a professional Complementary Therapist and would like a 'How to' guide for establishing and building a successful practice then get yourself a copy of this book now.' Linda Stewart, www.holistic-business.com 'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' International Therapist 'An excellent framework from which to begin and come back to on a continual development basis.' Lesley Parker, Macmillan Complementary therapist, South Downs NHS Trust
Author Information
STEVEN A. HAROLD started his career in marketing before becoming a Clinical Hypnotherapist and Energy Therapist and setting up a successful therapy practice with client from all over the world.
