Services Marketing and Management
Author:   Audrey Gilmore
Publisher:   SAGE Publications Inc
ISBN:  

9780761941583


Pages:   216
Publication Date:   15 May 2003
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $146.00 Quantity:  
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Services Marketing and Management


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Overview

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.

Full Product Details

Author:   Audrey Gilmore
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 17.00cm , Height: 1.30cm , Length: 24.20cm
Weight:   0.420kg
ISBN:  

9780761941583


ISBN 10:   0761941584
Pages:   216
Publication Date:   15 May 2003
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Professor of services marketing

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