Marketing Through Search Optimization: How to Be Found on the Web
Author:   Alex Michael
Publisher:   Society for Neuroscience
ISBN:  

9780080473383


Pages:   252
Publication Date:   04 September 2003
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Through Search Optimization: How to Be Found on the Web


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Overview

Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites.Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

Full Product Details

Author:   Alex Michael
Publisher:   Society for Neuroscience
Imprint:   Society for Neuroscience
ISBN:  

9780080473383


ISBN 10:   0080473385
Pages:   252
Publication Date:   04 September 2003
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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