Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Author:   Chris Hackley
Publisher:   Taylor & Francis Ltd
Volume:   v.3
ISBN:  

9780415208598


Pages:   240
Publication Date:   15 March 2001
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption


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Full Product Details

Author:   Chris Hackley
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Volume:   v.3
Dimensions:   Width: 15.60cm , Height: 1.60cm , Length: 23.40cm
Weight:   0.476kg
ISBN:  

9780415208598


ISBN 10:   0415208599
Pages:   240
Publication Date:   15 March 2001
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

<p>'An important foundation and statement for the discipline.' - Ephemera <p>'The author suggests a broadened theoretical scope and renewed critical agenda for research theory and teaching in marketing.' - Journal of International Marketing and Marketing Research


'An important foundation and statement for the discipline.' - Ephemera 'The author suggests a broadened theoretical scope and renewed critical agenda for research theory and teaching in marketing.' - Journal of International Marketing and Marketing Research


Author Information

Chris Hackley has studied or held academic posts at seven UK universities. His qualifications include a PhD in Marketing and a first class honours BSc in Social Science. He teaches Marketing to undergraduate and postgraduate students and researchers. His publications on marketing theory and research have appeared in British, European and American marketing and management journals.

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