Sales & marketing management books

5440 books were found.

SCANS 2000: Developing a Marketing Plan: Virtual Workplace Simulation

SCANS 2000: Developing a Marketing Plan: Virtual Workplace...
Author: Johns Hopkins University , Arnold H. Packer ISBN: 9780538698191 Format: Mixed media product	$345.71
In Developing a Marketing Plan, City Tours wants to create and market tours of a large, attraction-filled city to... Read More >>

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Creating Customer Value Through Strategic Marketing...
Author: Edwin J. Nijssen , Ruud T. Frambach ISBN: 9780792372721 Format: Hardback	$314.16
This book is different from most other marketing strategy books because it combines brief discussions of the underlying... Read More >>

Customer Relationship Development

Customer Relationship Development
Author: Ralf Blomqvist , Johan Dah ISBN: 9780852976821 Format: Hardback	$112.20
Featuring several case studies, this insightful and provoking text shows how real, bottom-line benefits can be quickly... Read More >>

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary...
Author: Al Ries , Jack Trout ISBN: 9780071359160 Format: Hardback	$51.95
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Advertising Worldwide: Advertising Conditions in Selected Countries

Advertising Worldwide: Advertising Conditions in Selected...
Author: Ingomar Kloss , M. Abe ISBN: 9783540677130 Format: Hardback	$287.76
Each company expanding its activities to foreign countries and advertising its products faces the question of how... Read More >>

Product Planning Essentials

Product Planning Essentials
Author: Kenneth B. Kahn ISBN: 9780761919995 Format: Paperback	$369.00
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Product Planning Essentials

Product Planning Essentials
Author: Kenneth B. Kahn ISBN: 9780761919988 Format: Hardback	$533.00
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Using Market Knowledge

Using Market Knowledge
Author: Rohit Deshpande ISBN: 9780761921981 Format: Paperback	$166.19
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Using Market Knowledge

Using Market Knowledge
Author: Rohit Deshpande ISBN: 9780761921974 Format: Hardback	$366.96
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New Product Development: A Practical Workbook for Improving Performance

New Product Development: A Practical Workbook for Improving...
Author: Ian Barclay , Zoe Dann ISBN: 9780750649988 Format: Paperback	$197.87
Provides information and a structured framework that allows a company to tailor New product development (NPD) performance... Read More >>

The Stakeholder Strategy: Profiting from Collaborative Business Relationships

The Stakeholder Strategy: Profiting from Collaborative...
Author: Ann Svendsen ISBN: 9781583764541 Format: Electronic book text	$73.79
This text presents a stakeholder-based approach to management that is focused on collaboration, and shows how to... Read More >>

Emotional Value: Creating Strong Bonds with Your Customers

Emotional Value: Creating Strong Bonds with Your Customers...
Author: Janelle Barlow , Dianna Maul ISBN: 9781583763353 Format: Electronic book text	$73.79
Combining strategic advice with wisdom found in books such as Daniel Goleman's Working with Emotional Intelligence,... Read More >>

Versandhandelsmarketing

Versandhandelsmarketing
Author: Jürgen Breitschuh ISBN: 9783486255560 Format: Hardback	$335.25
Das Werk ist auf die Bedürfnisse von Studenten und von Praktikern ausgerichtet, die sich nicht nur theoretisch mit... Read More >>

Der Samurai-Verkäufer: Die sieben Wege des Kriegers im gnadenlosen Wettbewerb

Der Samurai-Verkäufer: Die sieben Wege des Kriegers...
Author: Hans-Peter Rentzsch ISBN: 9783409116831 Format: Paperback	$158.37
Der Samurai-Verkaufer schildert die Eigenschaften der Spitzenverkaufer aus einer einer neuen, faszinierenden Perspektive.... Read More >>

Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers

Attention!: How to Interrupt, Yell, Whisper, and Touch...
Author: Ken Sacharin ISBN: 9780471389972 Format: Hardback	$79.07
As consumers become more and more sophisticated, ad agencies can no longer assume that they automatically have their... Read More >>

Internet Marketing: Readings and Online Resources

Internet Marketing: Readings and Online Resources
Author: Paul Richardson ISBN: 9780072427936 Format: Paperback	$212.02
"Provides students with an introduction to internet marketing and the informative foundation needed to maneuver... Read More >>

Internal Marketing: Directions for Management

Internal Marketing: Directions for Management
Author: Barbara Lewis , Richard Varey ISBN: 9780415213189 Format: Paperback	$131.00
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Internal Marketing: Directions for Management

Internal Marketing: Directions for Management
Author: Barbara Lewis , Richard Varey ISBN: 9780415213172 Format: Hardback	$399.00
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Cybermarketing: How to Use the Internet to Market Your Goods and Services

Cybermarketing: How to Use the Internet to Market Your...
Author: Pauline Bickerton ISBN: 9780080490991 Format: Electronic book text	$163.55
Structured guide to using the Internet for marketing and is an essential guide for all marketers and managers who... Read More >>

Getting Attention: Leading-Edge Lessons for Publicity and Marketing

Getting Attention: Leading-Edge Lessons for Publicity...
Author: Susan Y Kohl ISBN: 9780080507347 Format: Electronic book text	$123.95
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your... Read More >>

Selling: Building Partnerships

Selling: Building Partnerships
Author: Barton A. Weitz , Stephen Bryon Castleberry ISBN: 9780072315509 Format: Hardback	$211.07
A guide to the theory and application of selling strategies and tools. Topics covered include the use of cell phones,... Read More >>

Marketing Management: Knowledge and Skills

Marketing Management: Knowledge and Skills
Author: J. Paul Peter , James H. Donnelly ISBN: 9780072315578 Format: Hardback	$331.32
Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process... Read More >>

Strategic Marketing: An Introduction

Strategic Marketing: An Introduction
Author: Tony Proctor (University of Chester, UK) ISBN: 9780415208116 Format: Paperback	$189.95
An examination of competitive marketing strategy. This introductory text highlights the importance of adopting new... Read More >>

Strategic Marketing: An Introduction

Strategic Marketing: An Introduction
Author: Tony Proctor (University of Chester, UK) ISBN: 9780415208109 Format: Hardback	$382.80
An examination of competitive marketing strategy. This introductory text highlights the importance of adopting new... Read More >>

Major Account Sales Strategies: Breaking the Six Figure Barrier in Consultive Selling

Major Account Sales Strategies: Breaking the Six Figure...
Author: Alan L. Shifflett (President, Career Uplink, Baltimore, Maryland, USA) ISBN: 9781574442885 Format: Hardback	$237.47
Based on years of observation and study, this guide shows managers, salespeople, business owners and entrepreneurs... Read More >>

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