New Product Development: A Practical Workbook for Improving Performance
Author:   Ian Barclay ,  Zoe Dann ,  Philip Holroyd
Publisher:   Taylor & Francis Ltd
Edition:   New edition
ISBN:  

9780750649988


Pages:   140
Publication Date:   31 October 2000
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $197.87 Quantity:  
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New Product Development: A Practical Workbook for Improving Performance


Overview

Full Product Details

Author:   Ian Barclay ,  Zoe Dann ,  Philip Holroyd
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Edition:   New edition
Weight:   0.275kg
ISBN:  

9780750649988


ISBN 10:   0750649984
Pages:   140
Publication Date:   31 October 2000
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Unknown
Availability:   Awaiting stock   Availability explained

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Reviews

This book/CD-ROM provides information and a structured framework that allows a company to tailor new product development (NPD) performance measurement and improvement methodologies to their particular circumstances. It introduces relevant theory relating to NPD trends, strategy, and performance evaluation, and covers the practical application of NPD strategy and performance evaluation and improvement using action based flow charts. The CD-ROM contains animated versions of these flow charts, as well as a structured NPD assessment tool and methodology described in the book. Barclay is chair in technology management at Liverpool John Moores University.Book News, Inc.(R), Portland, OR --This text refers to the Paperback edition.


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