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OverviewA guide to the theory and application of selling strategies and tools. Topics covered include the use of cell phones, presentation software and other technologies in the market place. This updated edition also has coverage of the Internet and more global examples. Full Product DetailsAuthor: Barton A. Weitz , Stephen Bryon Castleberry , John F. TannerPublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Inc.,US Edition: 4th edition ISBN: 9780072315509ISBN 10: 0072315504 Pages: 640 Publication Date: 01 July 2000 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Out of Print Availability: Out of stock ![]() Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |