Product Planning Essentials
Author:   Kenneth B. Kahn
Publisher:   SAGE Publications Inc
ISBN:  

9780761919988


Pages:   264
Publication Date:   10 November 2000
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $533.00 Quantity:  
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Product Planning Essentials


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Full Product Details

Author:   Kenneth B. Kahn
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.80cm
Weight:   0.482kg
ISBN:  

9780761919988


ISBN 10:   0761919988
Pages:   264
Publication Date:   10 November 2000
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction Strategy and Process Organizing People Opportunity Identification Concept Generation Concept Evaluation Technical Development Market Planning Commercialization and Launch Life Cycle Management Special Topics in Product Planning International Issues, Public Policy and Intellectual Property Product Development Best Practices

Reviews

Kenneth Kahn's book is a comprehensive treatment of the field of new product planning. He has covered virtually all of the tools and techniques essential to new product success and has provided references for those people who want to dig deeper into any of the topics. This book is a 'must have' for anyone engaged in the profession of product planning and development. -- Richard C. Notargiocomo


Kenneth Kahn's book is a comprehensive treatment of the field of new product planning. He has covered virtually all of the tools and techniques essential to new product success and has provided references for those people who want to dig deeper into any of the topics. This book is a 'must have' for anyone engaged in the profession of product planning and development. -- Richard C. Notargiocomo


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