Sales & marketing management books

5440 books were found.

Marketing Management for Non-profit Organizations

Marketing Management for Non-profit Organizations
Author: Adrian Sargeant ISBN: 9780198775676 Format: Hardback	$185.00
Comprehensive overview of the theory behind non-profit marketing. For 2nd and 3rd year undergraduate and postgraduate... Read More >>

Optimal Bundling: Marketing Strategies for Improving Economic Performance

Optimal Bundling: Marketing Strategies for Improving...
Author: Ralph Fuerderer , Andreas Herrmann ISBN: 9783540652472 Format: Hardback	$472.56
Leading scientists present their latest research results in the area of product and price bundling, with respect... Read More >>

Marketing Strategy and Uncertainty

Marketing Strategy and Uncertainty
Author: Jagpal ISBN: 9780195125733 Format: Hardback	$195.95
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Integrated Marketing Communications

Integrated Marketing Communications
Author: Tony Yeshin ISBN: 9780750619233 Format: Paperback	$105.47
Marketing communications is a new interpretation of one of the most difficult areas in marketing. The author uses... Read More >>

Business Market Management: Understanding, Creating and Delivering Value

Business Market Management: Understanding, Creating...
Author: James C. Anderson, Jr. , James A. Narus ISBN: 9780135226575 Format: Hardback	$327.36
A dramatically different new book for Senior/MBA courses in business marketing based on value creation themes. Written... Read More >>

The Business of Selling: How to be Your Own Sales Manager

The Business of Selling: How to be Your Own Sales Manager...
Author: Tony Alessandra , Jim Cathcart ISBN: 9780962516139 Format: Paperback	$39.47
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Rethinking the Sales Force: Redefining Selling to Create...
Author: John Devincentis ISBN: 9781283342964 Format: Electronic book text	$65.87
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Oekonomie Der Musikindustrie: Eine Analyse Der Koerperlichen Und Unkoerperlichen Musikverwertung Mit Hilfe Von Tontraegern Und Netzen

Oekonomie Der Musikindustrie: Eine Analyse Der Koerperlichen...
Author: Ingo Schmidt , Jürgen Kulle ISBN: 9783631341254 Format: Paperback	$162.75
Die Arbeit behandelt die Musikverwertung mit Hilfe von Tonträgern und Netzen. Nach einem kurzen Abriß der Tonträgergeschichte... Read More >>

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

Guerrilla Marketing: Secrets for Making Big Profits...
Author: Jay Conrad Levinson ISBN: 9780618133703 Format: Electronic book text	$34.32
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Management of A Sales Force, Australian Edition

Management of A Sales Force, Australian Edition
Author: William J. Stanton ISBN: 9780074704875 Format: Paperback	$114.95
"Takes a practical ""hands-on"" and ""how to do it"" approach to sales management. Concepts are clearly explained... Read More >>

Strategic Marketing for Success in Retailing

Strategic Marketing for Success in Retailing
Author: A. Coskun Samli ISBN: 9781567201864 Format: Hardback	$140.00
Offers retailing professionals and those who aspire to retailing career a foundation for understanding what marketing... Read More >>

International Marketing

International Marketing
Author: Stanley Paliwoda , Michael Thomas ISBN: 9780750622417 Format: Paperback	$120.00
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Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations

Wooing and Winning Business: The Foolproof Formula for...
Author: Spring Asher , Wicke Chambers ISBN: 9780471253709 Format: Paperback	$52.95
A quick and easy formula for selling your product, your service, yourself, that gets results. guaranteed Whatever... Read More >>

Getting New Technologies Together: Studies in Making Sociotechnical Order

Getting New Technologies Together: Studies in Making...
Author: Cornelis Disco , Barend van der Meulen ISBN: 9783110156300 Format: Hardback	$446.16
How are new sciences and technologies created, coordinated and managed? The case studies in this volume show that... Read More >>

CIM Handbook of Strategic Marketing

CIM Handbook of Strategic Marketing
Author: Colin Egan ISBN: 9780080501277 Format: Electronic book text	$308.88
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's... Read More >>

Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

Marketing Your City, U.S.A.: A Guide to Developing a...
Author: Kaye Sung Chon , Ronald A Nykiel ISBN: 9780789005915 Format: Hardback	$305.00
Read More >>

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Defining Your Market: Winning Strategies for High-Tech,...
Author: William Winston , Art Weinstein (Nova Southeastern University, USA) ISBN: 9780789002518 Format: Hardback	$305.00
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Service Quality: Multidisciplinary and Multinational Perspectives

Service Quality: Multidisciplinary and Multinational...
Author: Stephen Brown , Evert Gummeson ISBN: 9780669211528 Format: Hardback	$179.52
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Read More >>

Service Industries Marketing: New Approaches

Service Industries Marketing: New Approaches
Author: Mark Gabbott , Gillian Hogg ISBN: 9780714644394 Format: Paperback	$131.00
This volume covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of... Read More >>

Service Industries Marketing: New Approaches

Service Industries Marketing: New Approaches
Author: Mark Gabbott , Gillian Hogg ISBN: 9780714648880 Format: Hardback	$567.60
The papers in this book cover a wide spectrum of topics, service contexts and methodologies and reflect the broad... Read More >>

CIM Handbook of Strategic Marketing

CIM Handbook of Strategic Marketing
Author: Colin Egan , Michael Thomas ISBN: 9780750626132 Format: Hardback	$305.00
Reference source to guide effective marketing practice. Read More >>

Human to Human Marketing: How to Connect Authentically in an Online World

Human to Human Marketing: How to Connect Authentically...
Author: Laurie Wang ISBN: 9781789668094 Format: Paperback	$68.51
Achieve sincerity and authenticity with your social media and online content, to cut through the noise and form... Read More >>

Human to Human Marketing: How to Connect Authentically in an Online World

Human to Human Marketing: How to Connect Authentically...
Author: Laurie Wang ISBN: 9781789668117 Format: Hardback	$211.20
Achieve sincerity and authenticity with your social media and online content, to cut through the noise and form... Read More >>

Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

Marketing Your City, U.S.A.: A Guide to Developing a...
Author: Kaye Sung Chon , Ronald A Nykiel ISBN: 9780789005922 Format: Paperback	$103.00
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it... Read More >>

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Defining Your Market: Winning Strategies for High-Tech,...
Author: William Winston , Art Weinstein (Nova Southeastern University, USA) ISBN: 9780789002525 Format: Paperback	$120.00
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow.... Read More >>

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