Business Market Management: Understanding, Creating and Delivering Value
Author:   James C. Anderson, Jr. ,  James A. Narus
Publisher:   Pearson Education (US)
ISBN:  

9780135226575


Pages:   448
Publication Date:   04 December 1998
Replaced By:   9780130451873
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $327.36 Quantity:  
Add to Cart

Share |

Business Market Management: Understanding, Creating and Delivering Value


Add your own review!

Overview

Explores the process of understanding, creating and delivering value to targeted business markets and customers. The text focuses on guiding principles, organizing coverage around business market processes, and examining primary field research.

Full Product Details

Author:   James C. Anderson, Jr. ,  James A. Narus
Publisher:   Pearson Education (US)
Imprint:   Pearson
Dimensions:   Width: 18.50cm , Height: 2.50cm , Length: 24.20cm
Weight:   0.777kg
ISBN:  

9780135226575


ISBN 10:   0135226570
Pages:   448
Publication Date:   04 December 1998
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9780130451873
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now