Service Industries Marketing: New Approaches
Author:   Mark Gabbott ,  Gillian Hogg
Publisher:   Taylor & Francis Ltd
ISBN:  

9780714644394


Pages:   174
Publication Date:   01 August 1998
Format:   Paperback
Availability:   In Print   Availability explained
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Service Industries Marketing: New Approaches


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Overview

This volume covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter 2000.

Full Product Details

Author:   Mark Gabbott ,  Gillian Hogg
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 14.60cm , Height: 1.20cm , Length: 21.50cm
Weight:   0.330kg
ISBN:  

9780714644394


ISBN 10:   0714644390
Pages:   174
Publication Date:   01 August 1998
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

The advertising of services - consumer views versus normative guidelines; the buying centre - patterns of structure and interaction in primary health care; segmenting financial services markets for customer relationships - a portfolio-based approach; relationship marketing in corporate legal services; contextualising - technology, relationships and time in a financial services virtual organization; communicative staging of the wilderness servicescape; assessing the theatrical components of the service encounter - a cluster analysis examination; parental choice of primary school - an application of Q-methodology; the use of mystery shopping in the measurement of service delivery; abstracts.

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Edited by Gabbott, Mark; Hogg, Gillian

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