Sales & marketing management books

5440 books were found.

Marketingforschung

Marketingforschung
Author: Carsten Baumgarth , Michael Bernecker ISBN: 9783486250428 Format: Hardback	$335.25
Zentrales Thema für das Prüfungsfach Marketing: Es wird gut verständlich und unter dem Aspekt Wissenreproduktion... Read More >>

Sales Management and Organisation

Sales Management and Organisation
Author: Peter Green ISBN: 9781854181671 Format: Paperback	$52.67
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Channel Champions: How Leading Companies Build New Strategies to Serve Customers

Channel Champions: How Leading Companies Build New Strategies...
Author: Steven Wheeler , Evan Hirsh ISBN: 9780787950347 Format: Hardback	$74.95
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Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager

Selling to Major Accounts: Tools, Techniques, and Practical...
Author: Terry Bacon ISBN: 9780814410110 Format: Paperback	$79.99
Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach... Read More >>

Marketing Mit Excel

Marketing Mit Excel
Author: Peter Haas (University of Massachusetts, Amherst) , Heiko Fritz ISBN: 9783486251883 Format: Hardback	$335.25
Die sehr erfolgreiche, weil leicht nachvollziehbare Einführung übt die Abläufe durch die praktische Arbeit mit dem... Read More >>

Marketing-Controlling

Marketing-Controlling
Author: Andreas Preißner ISBN: 9783486252798 Format: Hardback	$335.25
Lehrbuch zum noch jungen Instumentarium des Controlling im unternehmerischen Funktionsbereich des Marketing. Read More >>

Management and Marketing of Services

Management and Marketing of Services
Author: Peter Mudie , Angela Cottam ISBN: 9780750635943 Format: Paperback	$105.00
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services,... Read More >>

Tales from the Marketplace

Tales from the Marketplace
Author: Nigel F. Piercy ISBN: 9780750642651 Format: Paperback	$120.00
This book of cases is designed to supplement Piercy's text ""Market-Led Strategic Change"". Piercy has analysed... Read More >>

Management and Marketing of Services

Management and Marketing of Services
Author: Peter Mudie , Angela Cottam ISBN: 9780080938691 Format: Electronic book text	$145.07
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services,... Read More >>

The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter

The Guide to Financial Public Relations: How to Stand...
Author: Larry Chambers ISBN: 9780910944120 Format: Hardback	$221.00
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High Technology Services

High Technology Services
Author: Eric Viardot ISBN: 9780890066478 Format: Hardback	$87.12
This new book provides new insights into the evolving role of ""service"" in high technology companies and shows... Read More >>

Marketing Telecommunications Services: New Approaches for a Changing Environment

Marketing Telecommunications Services: New Approaches...
Author: Karen Strouse ISBN: 9781580530156 Format: Hardback	$240.24
With this first-of-a-kind resource, readers will gain the leading intelligence and insight needed to market telecommunications... Read More >>

Integrated Marketing Communications

Integrated Marketing Communications
Author: Tony Yeshin ISBN: 9780080495439 Format: Electronic book text	$105.47
Specifically developed and written for students studying for the Integrated Marketing Communications module of the... Read More >>

Relationship Marketing

Relationship Marketing
Author: Helen Peck , Martin Christopher ISBN: 9780750636261 Format: Hardback	$195.23
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice... Read More >>

Vertriebsmanagement

Vertriebsmanagement
Author: Dieter Hoppen ISBN: 9783486246803 Format: Hardback	$335.25
Der ""Hoppen"" richtet sich an Studenten, Vertriebsleiter und Vertriebsmitarbeiter, welche sich einen fundierten... Read More >>

The Manager's Guide to Competitive Marketing Strategies, Second Edition

The Manager's Guide to Competitive Marketing Strategies,...
Author: Norton Paley (Locust Valley, New York, USA) ISBN: 9781574442342 Format: Hardback	$210.00
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Marketing-Management

Marketing-Management
Author: Manfred Hüttner ISBN: 9783486251784 Format: Hardback	$562.29
Dieses erfolgreiche Lehrwerk bietet eine integrierte Sicht verschiedener Managementbereiche des nationalen und internationalen... Read More >>

Marketing Planning for the Pharmaceutical Industry

Marketing Planning for the Pharmaceutical Industry
Author: John Lidstone , Janice MacLennan ISBN: 9780566081125 Format: Hardback	$315.00
This book is based on real life experience built up over many years. Each chapter takes the reader through the... Read More >>

Service Quality and Management

Service Quality and Management
Author: Bernd Stauss , Jos Lemmink ISBN: 9783824467808 Format: Paperback	$145.17
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Relationship Marketing: Text and Cases

Relationship Marketing: Text and Cases
Author: Helen Peck ISBN: 9780080525150 Format: Electronic book text	$200.51
Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice... Read More >>

World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology

World Class Selling: The Crossroads of Customer, Sales,...
Author: Jim Holden (Holden Corporation) ISBN: 9780471326052 Format: Hardback	$64.95
A powerful complement to Power-Base Selling, Holden's latest book takes the next step up, providing a broader, more... Read More >>

Power Base Selling: Secrets of an Ivy League Street Fighter

Power Base Selling: Secrets of an Ivy League Street...
Author: Jim Holden ISBN: 9780471327332 Format: Paperback	$50.03
""Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants... Read More >>

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Rethinking the Sales Force: Redefining Selling to Create...
Author: John DeVincentis , Neil Rackham ISBN: 9780071342537 Format: Hardback	$65.95
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Direct Marketing Management: United States Edition

Direct Marketing Management: United States Edition
Author: Mary Lou Roberts , Paul D. Berger ISBN: 9780130804341 Format: Hardback	$339.69
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing... Read More >>

Marketing Management for Non-profit Organizations

Marketing Management for Non-profit Organizations
Author: Adrian Sargeant ISBN: 9780198775669 Format: Paperback	$110.00
Comprehensive overview of the theory behind non-profit marketing. For 2nd and 3rd year undergraduate and postgraduate... Read More >>

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