Marketing Telecommunications Services: New Approaches for a Changing Environment
Author:   Karen Strouse
Publisher:   Artech House Publishers
Edition:   Unabridged edition
ISBN:  

9781580530156


Pages:   365
Publication Date:   31 May 1999
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Marketing Telecommunications Services: New Approaches for a Changing Environment


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Overview

Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts is given, along with insight into the marketing activities of telecommunications carriers; descriptions of the changes caused by deregulation; and implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the sophisticated computer technologies available to help implement powerful marketing strategies.

Full Product Details

Author:   Karen Strouse
Publisher:   Artech House Publishers
Imprint:   Artech House Publishers
Edition:   Unabridged edition
Dimensions:   Width: 16.10cm , Height: 2.70cm , Length: 23.00cm
Weight:   0.658kg
ISBN:  

9781580530156


ISBN 10:   158053015
Pages:   365
Publication Date:   31 May 1999
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

The Lessons of History. Competitive Markets. Marketing Planning. Competitive Intelligence. Market Segmentation. Channel Strategies. Direct Sales. Indirect Sales. Branding. Service Development. Pricing. Bundling. Advertising. Customer Care. Customer Profiling and Data Management. Customer Loyalty and Managing Churn. Company Organization. Strategic Technology.

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Author Information

Karen G. Strouse is the owner of Management Solutions, a consulting firm specializing in telecommunications. She holds BA and MA degrees in communications from Temple University, and an MBA in Finance from St. Joseph University.

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