Relationship Marketing: Text and Cases
Author:   Helen Peck
Publisher:   Society for Neuroscience
ISBN:  

9780080525150


Pages:   525
Publication Date:   24 May 1999
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Relationship Marketing: Text and Cases


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Overview

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Full Product Details

Author:   Helen Peck
Publisher:   Society for Neuroscience
Imprint:   Society for Neuroscience
ISBN:  

9780080525150


ISBN 10:   0080525156
Pages:   525
Publication Date:   24 May 1999
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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