Management and Marketing of Services
Author:   Peter Mudie ,  Angela Cottam
Publisher:   Butterworth-Heinemann
Edition:   2nd ed.
ISBN:  

9780080938691


Pages:   317
Publication Date:   27 July 1999
Format:   Electronic book text
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $145.07 Quantity:  
Add to Cart

Share |

Management and Marketing of Services


Add your own review!

Overview

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

Full Product Details

Author:   Peter Mudie ,  Angela Cottam
Publisher:   Butterworth-Heinemann
Imprint:   Butterworth-Heinemann
Edition:   2nd ed.
ISBN:  

9780080938691


ISBN 10:   0080938698
Pages:   317
Publication Date:   27 July 1999
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now