Direct Marketing Management: United States Edition
Author:   Mary Lou Roberts ,  Paul D. Berger
Publisher:   Pearson Education (US)
Edition:   2nd edition
ISBN:  

9780130804341


Pages:   480
Publication Date:   08 March 1999
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $339.69 Quantity:  
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Direct Marketing Management: United States Edition


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Overview

Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.

Full Product Details

Author:   Mary Lou Roberts ,  Paul D. Berger
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   2nd edition
Dimensions:   Width: 18.40cm , Height: 2.20cm , Length: 24.10cm
Weight:   0.878kg
ISBN:  

9780130804341


ISBN 10:   0130804347
Pages:   480
Publication Date:   08 March 1999
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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