Service Industries Marketing: New Approaches
Author:   Mark Gabbott ,  Gillian Hogg
Publisher:   Taylor & Francis Ltd
ISBN:  

9780714648880


Pages:   184
Publication Date:   01 August 1998
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $567.60 Quantity:  
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Service Industries Marketing: New Approaches


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Overview

This volume covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter 2000.

Full Product Details

Author:   Mark Gabbott ,  Gillian Hogg
Publisher:   Taylor & Francis Ltd
Imprint:   Frank Cass Publishers
Dimensions:   Width: 16.50cm , Height: 1.90cm , Length: 22.40cm
Weight:   0.396kg
ISBN:  

9780714648880


ISBN 10:   0714648884
Pages:   184
Publication Date:   01 August 1998
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Unknown
Availability:   Out of stock   Availability explained

Table of Contents

The advertising of services - consumer views versus normative guidelines; the buying centre - patterns of structure and interaction in primary health care; segmenting financial services markets for customer relationships - a portfolio-based approach; relationship marketing in corporate legal services; contextualising - technology, relationships and time in a financial services virtual organization; communicative staging of the wilderness servicescape; assessing the theatrical components of the service encounter - a cluster analysis examination; parental choice of primary school - an application of Q-methodology; the use of mystery shopping in the measurement of service delivery; abstracts.

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