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Full Product Details

Author:   William Winston ,  Art Weinstein (Nova Southeastern University, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 21.20cm
Weight:   0.360kg
ISBN:  

9780789002525

ISBN 10:   0789002523
Pages:   180
Publication Date:   15 July 1998
Audience:   College/higher education ,  General/trade ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Preface Acknowledgments Part 1: Defining Business Markets: A Primer Market Definition: An Overview Defining Markets: Key Concepts Part II: Market Definition: Research Findings Five Critical Market Definition Dimensions Customer- and Competitive-Based Market Definitions Defining and Segmenting Business Markets Market Redefinition Guidelines Market Strategies and Performance Part III: Market Definition: Finding Strategic Advantage Defining Markets: A Three-Stage Framework Defining Markets: Implications for Management Market Definition and Redefinition: Reprise Part IV: Case Studies Market Definition Case Study 1: The U.S. Newspaper Industry Market Definition Case Study 2: Sportmed Part V: Appendixes Appendix A: Sample Profile Appendix B: Market Definition Survey Notes Index

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Author Information

Art Weinstein

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