International Marketing
Author:   Stanley Paliwoda ,  Michael Thomas
Publisher:   Taylor & Francis Ltd
Edition:   3rd edition
ISBN:  

9780750622417


Pages:   530
Publication Date:   02 September 1998
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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International Marketing


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Full Product Details

Author:   Stanley Paliwoda ,  Michael Thomas
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Edition:   3rd edition
Dimensions:   Width: 21.00cm , Height: 3.90cm , Length: 29.70cm
Weight:   1.420kg
ISBN:  

9780750622417


ISBN 10:   0750622415
Pages:   530
Publication Date:   02 September 1998
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Internationalization: a necessity not a luxury, but does corporate behaviour reflect it?; Environmental market scanning: the SLEPT and C factors; Exporting - not just for small business; Market entry modes: strategic considerations of direct vs. indirect involvement; International product policy considerations; Pricing, credit and terms of doing business; Strategic international logistical and distribution decisions; Promotion within the foreign market; International marketing planning: reviewing, appraising and implementing; Marketing in Europe; Marketing in the Pacific Rim; Index.

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Stanley Paliwoda, Michael Thomas

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