Emotional Value: Creating Strong Bonds with Your Customers
Author:   Janelle Barlow ,  Dianna Maul
Publisher:   Berrett-Koehler
ISBN:  

9781583763353


Publication Date:   December 2000
Format:   Electronic book text
Availability:   In Print   Availability explained
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Emotional Value: Creating Strong Bonds with Your Customers


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Overview

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

Full Product Details

Author:   Janelle Barlow ,  Dianna Maul
Publisher:   Berrett-Koehler
Imprint:   Berrett-Koehler
ISBN:  

9781583763353


ISBN 10:   158376335
Publication Date:   December 2000
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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