Overview

Business experts reveal why this book will grab your ATTENTION! ""The best thing about Ken Sacharin's book, aside from its reader--friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must--read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it."" --Ed Papazian, President, Media Dynamics, Inc. ""In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands--on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences."" --Russ Winer, Professor of Business, University of California, Berkeley

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9780471389972

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This is a book to read - quite quickly - and learn from. (Admap, March 2001)

This is a book to read -- quite quickly -- and learn from. (Admap, March 2001)

Author Information

KEN SACHARIN is Executive Vice President, Media Director for The Media Edge, San Francisco. The Media Edge is the world's fourth-largest media services firm; their clients include AT&T, Sony, Adobe, Chevron, and United Airlines. Sacharin is a graduate of Columbia University. His research reports have been quoted in the New York Times, Fortune, and Advertising Age.

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