Marketing Management: Knowledge and Skills
Author:   J. Paul Peter ,  James H. Donnelly ,  Donnelly Jr.
Publisher:   McGraw-Hill Education - Europe
Edition:   6th Revised edition
ISBN:  

9780072315578


Pages:   876
Publication Date:   30 June 2000
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Marketing Management: Knowledge and Skills


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Overview

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

Full Product Details

Author:   J. Paul Peter ,  James H. Donnelly ,  Donnelly Jr.
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw Hill Higher Education
Edition:   6th Revised edition
Dimensions:   Width: 20.30cm , Height: 3.80cm , Length: 24.80cm
Weight:   1.770kg
ISBN:  

9780072315578


ISBN 10:   0072315571
Pages:   876
Publication Date:   30 June 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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