Overview
Praise and Reviews 'Thom Braun's mission, in this eclectic and readable book, is to get us thinking and, whether he's relating Plato to Persil or Descartes to Diet Coke, that's just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking' James Thompson, Senior Vice President, Marketing, Diageo, North America 'Thom Braun, The Thinking Man's Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.' Paul Walton, Chairman, The Value Engineers 'An original and witty reminder that the most successful brands are driven by talented thinkers.' Simon Clift, President, Marketing, Unilever Home & Personal Care 'At last, a brand book with a big idea. Braun's entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.' Adam Morgan, author of Eating the Big Fish 'A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.' Jim Carroll, Deputy Chairman, BBH London In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers...Heraclitus Socrates Plato Aristotle Descartes Spinoza Leibniz Locke Hume Rousseau Kant Hegel Nietzsche Wittgenstein Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's ""top tips"" , this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
Full Product Details
Author: Thom Braun
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Dimensions:
Width: 11.40cm
, Height: 2.20cm
, Length: 17.80cm
Weight: 0.274kg
ISBN: 9780749441937
ISBN 10: 0749441933
Pages: 192
Publication Date: 26 February 2004
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
The book is filled with pragmatic insights, summaries and Braun's 'top tips' from the philosophers. -Professional Manager In fact The Philosophy of Branding makes for a playful, informative and thought provoking read. -Brand Strategy Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down. -Media Week Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists. -Marketing There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good bluffer's guide to philosophy as well. -Argent Journal of Financial Services Forum Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding. -Research, www.mrs.org.uk Philosophy of Branding is refreshingly witty and original. -Commerce and Industry Will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking. European Foundation for Management Development Refreshingly witty. BrandRepublic.co.uk Uses philosophy to draw out a series of fundamental principles for the development and management of brands. Journal of Economic Literature The book is filled with pragmatic insights, summaries and Braun's 'top tips' from the philosophers. Professional Manager In fact The Philosophy of Branding makes for a playful, informative and thought provoking read. Brand Strategy Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down. Media Week Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists. Marketing There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good bluffer's guide to philosophy as well. Argent Journal of Financial Services Forum Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding. MRS Research Philosophy of Branding is refreshingly witty and original. Commerce and Industry 'Thom Braun's mission, in this eclectic and readable book, is to get us thinking and, whether he's relating Plato to Persil or Descartes to Diet Coke, that's just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking.' James Thompson, Senior Vice President, Marketing, Diageo, North America 'Thom Braun, The Thinking Man's Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.' Paul Walton, Chairman, The Value Engineers 'An original and witty reminder that the most successful brands are driven by talented thinkers.' Simon Clift, President, Marketing, Unilever Home & Personal Care 'At last, a brand book with a big idea. Braun's entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.' Adam Morgan, author of Eating the Big Fish 'A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.' Jim Carroll, Deputy Chairman, BBH London
The book is filled with pragmatic insights, summaries and Brauns top tips from the philosophers. * Professional Manager * In fact The Philosophy of Branding makes for a playful, informative and thought provoking read. * Brand Strategy * Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down. * Media Week * Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists. * Marketing * There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good bluffers guide to philosophy as well. * Argent Journal of Financial Services Forum * Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding. * Research, www.mrs.org.uk * Philosophy of Branding is refreshingly witty and original. * Commerce and Industry *
Author Information
Thom Braun is Director of Unilever's global Marketing Academy, as well being an ordained priest in the Church of England and a successful author. For 25 years, Thom has interwoven his 'careers' as a branding expert, academic, writer and clergyman into a unique blend of skills and experiences. His marketing and branding credentials come from time spent as a consultant and 21 years working with Unilever, where he plays a key role in the company's global marketing operations. Thom's academic works include Disraeli the Novelist (Allen & Unwin), published when he was only 27; Holy Orders and Free Spirits (HarperCollins); and most recently kingdom.com (SCM-Canterbury Press) a satirical novel about the commercialization of the Church of England.
