Overview

Poorly-written business letters are hugely wasteful. They needlessly squander new business- and income-generating opportunities. They are also a crying shame. They're a shame because, with just a little bit more knowledge and understanding of some of the secrets of the professional copywriter's trade, most people could write really great sales letters. And this is exactly what this book is all about. Tesimonials: Robert writes as he speaks - eloquently, intelligently, simply and always with enthralling enthusiasm - I would recommend this book highly. As David Ogilvy is reputed to have said, Robert Hayes-McCoy is probably the best letter writer on the planet, a sentiment with which I wholeheartedly agree. Alex Pigot, TiCo Group When reading your book, I had a feeling that you came into my living room, sat down and said, Here's how direct marketing really works. You have written it in a me-and-thee easy to understand and put into action style. Murray Raphel, International direct marketing speaker and author

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9781860762949

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