Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
Author:   Erika Grodzki
Publisher:   Peter Lang AG
Volume:   3
ISBN:  

9783631393628


Pages:   188
Publication Date:   11 December 2002
Format:   Paperback
Availability:   Available To Order   Availability explained
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising


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Full Product Details

Author:   Erika Grodzki
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Volume:   3
Weight:   0.260kg
ISBN:  

9783631393628


ISBN 10:   3631393628
Pages:   188
Publication Date:   11 December 2002
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Contents: International Advertising - German Advertising - American Advertising - Cultural Differences in Advertising - Lacuna Theory.

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Author Information

The Author: Erika Grodzki was born in 1971 in West Virginia, USA. She studied English Literature and Speech Communication at Muskingum College (B.A.). Grodzki spent her junior year of college at the Scuola Administrazione Aziendale in Torino, Italy. She later went on for her Masters in Mass Communications at Miami University in Oxford, Ohio. Upon completing her Masters degree, Grodzki traveled to Germany to begin her doctoral work at the Europa Universitaet Viadrina in Frankfurt/Oder. Grodzki completed her degree in Kulturwissenschaft (2001) and currently serves as an Assistant Professor of International Communication at Lynn University in Boca Raton, Florida.

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