Overview
This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism. Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing. Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery
Full Product Details
Author: David Beirman (Director of the Israel Government Tourist Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association (Australia))
Publisher: CABI Publishing
Imprint: CABI Publishing
Dimensions:
Width: 14.80cm
, Height: 1.90cm
, Length: 21.00cm
Weight: 0.430kg
ISBN: 9780851997292
ISBN 10: 0851997295
Pages: 304
Publication Date: 07 January 2003
Audience:
Professional and scholarly
,
College/higher education
,
General/trade
,
Professional & Vocational
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism. --Journal of Vacation Marketing<br> An extremely practical and useful guide to understanding the management dynamics of crisis conditions in a number of countries and across a range of crisis initiators. This work should be in the arsenal of anyone seriously involved in the travel and tourism industry. --John Koldowski, Pacific Asia Travel Association<br>
<br> A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism. --Journal of Vacation Marketing<p><br> An extremely practical and useful guide to understanding the management dynamics of crisis conditions in a number of countries and across a range of crisis initiators. This work should be in the arsenal of anyone seriously involved in the travel and tourism industry. --John Koldowski, Pacific AsiaTravel Association<p><br>
