Overview

It is with tremendous pleasure that I share the enclosed contents drawn from more than eighty research presentations delivered at the Inaugural Sport Marketing Association Conference hosted by the University of Florida on 13 to 15 November 2003. Scholarly papers were presented on such subjects as corporate sponsorship, sport consumer behaviour, sport product branding, and technology's role in the promotion and sales process, all subjects of critical importance to those in pursuit of the best sport marketing practices.' -- From Richard Irwin's preface 'A Word From the President'.

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9781885693525

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Brenda G. Pitts is an internationally renowned name in sport business management. She is currently professor of sport management, director of the Dr. R. Cooter Sport Business Research Center, and program director at Georgia State University in Atlanta. In research, Dr. Pitts is distinguished as a Dr. Earle F. Zeigler Scholar and one of the first research fellows of the North American Society for Sport Management (NASSM), where in 2004 she received the Dr. Garth Paton Distinguished Service Award in recognition of meritorious service. She is author/coauthor of six sport marketing textbooks, editor of and a contibuting author in three Sport Marketing Association's books of papers, and author of numerous publications and presentations. Dr. Pitts was an editorial board member (1991-1998) and later co-editor-in-chief of The Sport Management Library (1998-2000). She enjoys all kinds of sports, more recently soccer, golf, boating, volleyball, jogging, tennis, and softball. Recently, Dr. Pitts has won a couple of golf tournaments, but has wisely decided to keep her day job.

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