Strategic Marketing Management: A Means-End Approach
Author:   Mark E Parry
Publisher:   McGraw-Hill
ISBN:  

9780071589635


Pages:   288
Publication Date:   26 December 2001
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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Strategic Marketing Management: A Means-End Approach


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Overview

THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a first-mover strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.

Full Product Details

Author:   Mark E Parry
Publisher:   McGraw-Hill
Imprint:   McGraw-Hill
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.386kg
ISBN:  

9780071589635


ISBN 10:   0071589635
Pages:   288
Publication Date:   26 December 2001
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

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