Project Marketing: Beyond Competitive Bidding
Author:   Bernard Cova (ESCP/EAP-Paris, France) ,  Pervez Ghauri (Manchester School of Management, UMIST, Manchester, UK) ,  Robert Salle (EM-Lyon, France)
Publisher:   John Wiley & Sons Inc
ISBN:  

9780471486640


Pages:   240
Publication Date:   22 March 2002
Format:   Paperback
Availability:   Out of stock   Availability explained
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Project Marketing: Beyond Competitive Bidding


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Author:   Bernard Cova (ESCP/EAP-Paris, France) ,  Pervez Ghauri (Manchester School of Management, UMIST, Manchester, UK) ,  Robert Salle (EM-Lyon, France)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 17.10cm , Height: 1.40cm , Length: 24.60cm
Weight:   0.425kg
ISBN:  

9780471486640


ISBN 10:   0471486647
Pages:   240
Publication Date:   22 March 2002
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris. PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST. ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.

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