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OverviewThis interactive software is designed to help users discover how to analyze their business markets. It: introduces users to the Boston Matrix; guides the user through a case study to illustrate the construction and interpretation of the Boston Matrix; and facilitates an understanding of the Boston Matrix and its application throughout the organization. The tutorial requires only a Web browser in order to run. Full Product DetailsAuthor: Marketing Process CompanyPublisher: Taylor & Francis Ltd Imprint: Butterworth-Heinemann Ltd ISBN: 9780750648929ISBN 10: 0750648929 Publication Date: 31 May 2000 Audience: Professional and scholarly , Professional & Vocational Format: Electronic book text Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |