Key Account Selection Matrix
Author:   Marketing Process Company
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750648943


Publication Date:   01 May 2000
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Key Account Selection Matrix


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Overview

Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's Key Customers: How to Manage them Profitably . This framework addresses one of the hottest areas in strategic marketing and customer management practice. It displays customer information in easy-to-communicate charts. Based on the unique expertise of Professor Malcolm McDonald, Key Account Selection Matrix is a stand-alone product with no additional software requirements.

Full Product Details

Author:   Marketing Process Company
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
ISBN:  

9780750648943


ISBN 10:   0750648945
Publication Date:   01 May 2000
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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