Strategic Marketing: Planning and Control
Author:   John Ensor ,  Graeme Drummond
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750644822


Pages:   176
Publication Date:   23 September 1999
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $92.27 Quantity:  
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Strategic Marketing: Planning and Control


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Overview

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in strategic marketing.

Full Product Details

Author:   John Ensor ,  Graeme Drummond
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 18.90cm , Height: 1.00cm , Length: 24.60cm
Weight:   0.385kg
ISBN:  

9780750644822


ISBN 10:   0750644826
Pages:   176
Publication Date:   23 September 1999
Audience:   Adult education ,  College/higher education ,  Further / Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

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