The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Author:   Kerry Godfrey ,  Jackie R. Clarke
Publisher:   Cengage Learning EMEA
ISBN:  

9780304704514


Pages:   240
Publication Date:   23 December 1999
Format:   Paperback
Availability:   Out of stock   Availability explained


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The Tourism Development Handbook: A Practical Approach to Planning and Marketing


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Overview

Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.

Full Product Details

Author:   Kerry Godfrey ,  Jackie R. Clarke
Publisher:   Cengage Learning EMEA
Imprint:   Cengage Learning EMEA
Dimensions:   Width: 13.50cm , Height: 2.00cm , Length: 21.60cm
Weight:   0.300kg
ISBN:  

9780304704514


ISBN 10:   0304704512
Pages:   240
Publication Date:   23 December 1999
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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