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OverviewThis interactive software is designed to help the user discover where to focus resources for optimum results in portfolio management. It: introduces users to the Directional Policy Matrix (DPM); guides the user through a DPM case study; and facilitates an understanding of DPM and its application to the profitability and sustained growth of the organization. The tutorial requires only a Web browser in order to run. Full Product DetailsAuthor: Marketing Process CompanyPublisher: Taylor & Francis Ltd Imprint: Butterworth-Heinemann Ltd ISBN: 9780750648912ISBN 10: 0750648910 Publication Date: 31 May 2000 Audience: Professional and scholarly , Professional & Vocational Format: Electronic book text Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |