Full Product Details
Author: George Fields ,
Hotaka Katahira ,
Yoram (Jerry) Wind ,
Robert E. Gunther
Publisher: John Wiley & Sons Inc
Imprint: Jossey-Bass Inc.,U.S.
Dimensions:
Width: 12.40cm
, Height: 2.90cm
, Length: 20.00cm
Weight: 0.220kg
ISBN: 9780787946630
ISBN 10: 078794663
Pages: 356
Publication Date: 27 January 2000
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
Although the Japanese economy overall may be slow in recovering, foreign companies are now finding that business opportunities here have never been better. Read this book to discover how best to leverage your business presence in the world's second largest market. --Glen S. Fukushima, president, American Chamber of Commerce in Japan <br> Leveraging Japan combines an analysis of current Japanese market trends with a primer on how foreign businesses can successfully operate in the labyrinth of rules that govern that market. --Peter B. Frank, director of global integration, PriceWaterhouseCoopers <br> If you are in Japan or planning to enter-and perhaps especially if you have decided not to enter-this book is required reading. It shows that many of the things we thought we knew about the Japanese market are no longer true. For companies with the right strategies, the opportunities in this market may be greater than ever. --Kenichi Ohmae, managing director, Ohmae & Associates, Inc., Tokyo <br> An excellent book! Leveraging Japan is written with total clarity to explain the complexities and intricacies of business practice in the New Asia. Fields, Hotaka, and Wind present a practical approach to doing business there that has eluded many for decades. --Y.Y. Wong, founder and chairman, The Wywy Group of Companies, Republic of Singapore <br> These authors have done a fine job of highlighting the enormous potential of the Japanese consumer market and the profound changes that it is undergoing. Leveraging Japan points out cultural differences in consumer attitudes and potential pitfalls for foreigners without taking the cultural argument too far. --Ulrich Cartellieri, board member, theDeutsche Bank, Frankfurt
Although the Japanese economy overall may be slow in recovering, foreign companies are now finding that business opportunities here have never been better. Read this book to discover how best to leverage your business presence in the world's second largest market. --Glen S. Fukushima, president, American Chamber of Commerce in Japan <br> Leveraging Japan combines an analysis of current Japanese market trends with a primer on how foreign businesses can successfully operate in the labyrinth of rules that govern that market. --Peter B. Frank, director of global integration, PriceWaterhouseCoopers <br> If you are in Japan or planning to enter-and perhaps especially if you have decided not to enter-this book is required reading. It shows that many of the things we thought we knew about the Japanese market are no longer true. For companies with the right strategies, the opportunities in this market may be greater than ever. --Kenichi Ohmae, managing director, Ohmae & Associates, In
Despite recent financial upheavals, Japan is still the second largest market in the world and continues to be a popular location for western companies. Its shift from a manufacturing to a consumer-driven economy is creating unprecedented marketing opportunities and the country offers insights into the future evolution of emerging Asian markets. This book explores the fundamental changes in the market and identifies the potential for western companies in Japan and the rest of Asia. (Kirkus UK)
Author Information
GEORGE FIELDS is president of Fields Associates, a Tokyo-based firm consulting on Japanese markets. The author of three best-selling books on Japan, he has been named by Fortune magazine as one of the ""25 People You Ought to Know in Asia."" He lives in Tokyo, Japan. HOTAKA KATAHIRA was and remains the first marketing professor at the University of Tokyo and is a business consultant specializing in brand management. JERRY WIND, marketing professor at the Wharton School, is an authority on global marketing strategy and a frequent lecturer and consultant in Japan and other Asian countries. He lives in Philadelphia, Pennsylvania.
