Overview

Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. All companies need good promotional and sales action plans to bring in more business and Patrick Forsyth examines the secrets for success - especially on a low-cost basis. He guides the reader through the various stages that will help to secure and build an enterprise into a larger and more profitable business. He describes the mix of marketing options available and seeks to enable the marketing manager to create their own realistically-based marketing plan.

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9780749432638

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This book is full of advice and inexpensive ideas ...Excellent value. -- Business Franchise This book is full of advice and inexpensive ideas ...Excellent value. -- Business Franchise

This book is full of advice and inexpensive ideas ...Excellent value. -- Business Franchise

Author Information

Patrick Forsyth runs Touchstone Training & Consultancy based in the UK and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: How to Motivate People, Successful Time Management, How to Write Reports and Proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.

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