Sales & marketing management books

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by...  Read More >>

This book critically examines the corporate environmental responsibility of major oil companies operating in Nigeria’s...  Read More >>

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating...  Read More >>

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility,...  Read More >>

One of today's fastest growing enterprise sectors, direct sales employs 10 million people. Of that number, 2 million...  Read More >>

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This new edition of the seminal classic, Total Relationship Marketing, brings Evert Gummesson’s renowned guide totally...  Read More >>

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing....  Read More >>

Shines a light on women (and sometimes the absence of them) within business schools. Contributions from leading...  Read More >>

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Understand how to apply marketing science to increase brand effectiveness and growth.  Read More >>

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and...  Read More >>

Vendedores perros es un bestseller internacional que ha inspirado a pequeños empresarios, vendedores y dueños de...  Read More >>

Understand how to apply marketing science to increase brand effectiveness and growth.  Read More >>

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and...  Read More >>