Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Author:   Geoffrey A. Moore (Newcastle Business School, UK)
Publisher:   John Wiley and Sons Ltd
Edition:   New edition
ISBN:  

9781900961585


Pages:   272
Publication Date:   01 January 1998
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge


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Author:   Geoffrey A. Moore (Newcastle Business School, UK)
Publisher:   John Wiley and Sons Ltd
Imprint:   Capstone Publishing Ltd
Edition:   New edition
Dimensions:   Width: 6.00cm , Height: 0.70cm , Length: 9.00cm
Weight:   0.397kg
ISBN:  

9781900961585


ISBN 10:   190096158
Pages:   272
Publication Date:   01 January 1998
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Part 1 The Development of Hypergrowth Markets Chapter 1 The Land of Oz Chapter 2 Crossing the Chasm—and Beyond Chapter 3 In the Bowling Alley Chapter 4 Inside the Tornado Chapter 5 On Main Street Chapter 6 Finding Your Place Part 2 Implications for Strategy Chapter 7 Strategic Partnerships Chapter 8 Competitive Advantage Chapter 9 Positioning Chapter 10 Organizational Leadership Index

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Author Information

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

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