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Author:   Erdener Kaynak ,  Paul Herbig
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 3.20cm , Length: 21.20cm
Weight:   0.793kg
ISBN:  

9780789001542

ISBN 10:   0789001543
Pages:   392
Publication Date:   13 November 1997
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Introduction Part I. Premarketing Chapter 1. Cultural Impacts of Markets: Pitfalls and Potentials Chapter 2. The Standardization vs. Adaptation Debate: Wherefore Art Thou Now? Chapter 3. Cross-Cultural Negotiations Chapter 4. Cross-Cultural Dimensions of Marketing Research Part II. Marketing Chapter 5. Cross-Cultural Aspects of Products Chapter 6. Cross-Cultural Influences on Advertising Chapter 7. Cross-Cultural Aspects of Trade Fairs Chapter 8. Cross-Cultural Sales Promotional Techniques Chapter 9. Cross-Cultural issues in Sales and Sales Management Chapter 10. A Cross-Cultural View of Channels of Distribution Chapter 11. Pricing Part III. PostMarketing Chapter 12. Cross-CulturalAspects of Services Marketing Chapter 13. Cross-Cultural Implications of the Aftermarket Chapter 14. Cross-Cultural Dimensions of Service Quality Chapter 15. Green Marketing Conclusion Bibliography Index Reference Notes Included

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